Looking Glass Factory commercial at SXSW 2014

Congratulations to our inventor friend Shawn Frayne! His latest creation Looking Glass Factory is presented at SXSW!

“Looking Glass” are physical prints of photographic (or computer generated) 3D scenes in color. The scenes are printed WITH INK and enclosed in lucite cubes. You can hold the scene in your hands, turn it upside down and look at it from every angle.

Momo and I co-directed a commercial to help introduce “Looking Glass” to the world and got to shoot a couple of 3D scenes ourselves with a 3D infrared camera. It takes some getting used to, but in the end it was really fascinating and has triggered in me that same initial passion for creating images again – only this time in the 3rd dimension!

Here’s the link to our commercial:

Article on Shawn, Looking Glass and his inspiring career as an inventor:

More info on Looking Glass: